Honda hit another one out of the park in Europe with a clever corporate ad from Wieden + Kennedy, London.
The spot, dubbed “Hands,” shows off the company’s range of products under its corporate ad tag “The Power of Dreams.”
It runs nearly 2 minutes. The work is so captivating, it sucks the viewer in and the time flies. That’s no easy task in today’s mile-a-minute culture of media bombardment.
Simplicity is the key here. The only narration is at the start: “Let’s see what curiosity can do.”
If you haven’t seen it…you MUST check it out to see what GREAT auto advertising looks like.
In the 11 weeks since Honda posted it on YouTube, it’s tallied nearly 7.3-million views.
That’s a hit in my book. I predict this spot is going to be as hot as “Cog,” that famous, similarly-long spot Wieden + Kennedy, London, did back in 2003 for Honda’s the Accord in Europe.
Wieden, founded in Portland, is one of the largest independent ad agencies left in this world. The agency has also created lots of memorable work for Chrysler Group.
Kudos to the crew at W+K in London!
Felice, will succeed his boss, Ken Czubay, who is retiring. Felice joined Ford in spring 1984. His stints at Ford include truck product marketing manager at the Ford Division in the US and Exec Director, marketing, sales and service for Ford Asia-Pacific & Africa.
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