Thumbs up to Hyundai for its delightful new TV commercial for the 2011 Sonata Turbo, dubbed “Turbo Face.”
The spot shows a bearded guy behind the wheel of Hyundai’s first, four-cylinder turbo making wild faces expressing his euphoria over the experience.
Innocean Worldwide Americas in Huntington Beach, California, Hyundai’s in-house shop, also created a Facebook page for the car that is promoted at the end of the television commercial to get more bang for their buck.
Here’s the link
Visitors to the Facebook page can see just how the heck the ad agency got all the driver’s hair to stand on end and it was quite an elaborate set-up.
There’s bound to be some critics around who will blast Hyundai and Innocean for faking the driving experience in the videos. But they should be ignored. Hyundai and Innocean have come up with an entertaining commercial showing how fun the 274-horsepower car is to drive.
And you can’t argue with results. Hyundai’s US sales are up 20% in the first three quarters of 2010, better the industry average of 10%, according to Automotive News.