W+K “Hands” Honda a Hit

Honda hit another one out of the park in Europe with a clever corporate ad from Wieden + Kennedy, London.

The spot, dubbed “Hands,” shows off the company’s range of products under its corporate ad tag “The Power of Dreams.”

It runs nearly 2 minutes. The work is so captivating, it sucks the viewer in and the time flies. That’s no easy task in today’s mile-a-minute culture of media bombardment.

Simplicity is the key here. The only narration is at the start: “Let’s see what curiosity can do.”

If you haven’t seen it…you MUST check it out to see what GREAT auto advertising looks like.

In the 11 weeks since Honda posted it on YouTube, it’s tallied nearly 7.3-million views.

That’s a hit in my book. I predict this spot is going to be as hot as “Cog,” that famous, similarly-long spot Wieden + Kennedy, London, did back in 2003 for Honda’s the Accord in Europe.

Wieden, founded in Portland, is one of the largest independent ad agencies left in this world. The agency has also created lots of memorable work for Chrysler Group.

Kudos to the crew at W+K in London!

MAKING TRACKS: John Felice, who was general manager of Ford Lincoln Sales since fall 2011, moves up the ladder in October to VP-marketing, sales and service in the US. FordJohnFelice

Felice, will  succeed his boss, Ken  Czubay, who is retiring. Felice joined Ford in spring 1984. His stints at Ford include truck product marketing manager at the Ford Division in the US and Exec Director, marketing, sales and service for Ford Asia-Pacific & Africa.

SOMETHING COMPLETELY DIFFERENT: AutoAdOpolis doesn’t normally stump for causes. But a non-profit is trying to save Ford’s historic Highland Park plant, the birthplace of industrial mass production and the $5-a-day wage that fueled America’s middle class. It’s sad that other parts of the world cherish their iconic places and here in America we simply let them deteriorate – or tear them down.
The Woodward Avenue Action Association is in the midst of a fundraiser to buy property to set up a visitors center for tours of the old Model T plant.
fORDHighlandplantPeople wanting to help should visit
Donations can be just $5. The group is also looking for corporate sponsors. For more info, go to  www.woordwardavenue.org
Automotive Heritage Welcome Center

Follow me, Jean Halliday, on LinkedIn and Facebook…and

on Twitter @jhal2001

 

 

 

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One response to “W+K “Hands” Honda a Hit

  1. Pingback: W+K “Hands” Honda a Hit | Ragnarok Connection

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